In this tutorial we
will outline promoting your website/product via Google Ad Words!
Google Adwords is one of the most effective types of advertising available online
these days. You only pay when someone clicks on your ad!
Google Adwords Rules:
Your ad has to get
clicked on at least 0.5 % of the time it is shown
or it becomes disabled.
There are generally 8
positions available on each page
The minimum bid price
is .05 cents
Your position on the page
is dependant upon on your bid price, but Google puts an spin on things
with something called CTR (Click Thru Rate). The more people
who click on your ad, the LESS you have to bid to keep your position.
Google rewards advertisers
whose ads are relevant to what people are searching for
Creating A Campaign In Google
sign up for a new Google AdWords account:
are four basic steps involved in creating a campaign in Google Adwords:
Step 1: Target languages and countries
Choose from a list of 14 languages, over 250 countries, and, if applicable,
over 200 United States regions to determine who will see your ads.
Step 2: Create Ad Group
Design your ads, choose targeted keywords to trigger those ads, select your
currency, and specify the maximum amount you are willing to pay when users
click on your ads.
Step 3: Specify your daily
Control the amount you want to spend on your campaign each day. No minimum
budget is required.
Step 4: Sign up
Create an AdWords account by providing your email address and choosing a
password. When you are ready to activate your ads, log in to your new account
and submit your billing information.
will discuss a few Do's & Don't(s) of creating a Google Adwords campaign.
Step 1: Target languages and countries - Do's & Don'ts!
- select "All Languages"
and "All Countries".
Choosing the right
countries is very important, or you will get clicks from the countries
you don't want to do business with or you will get clicks from people who
cannot afford what you are selling.
- select the Countries that you wish to target and the appropriate languages
that coincide with them. Remember, YOU PAY anytime someone clicks on your
ad regardless of whether or not they become your customer. If the
product/service you are marketing is only available in the U.S., then you would
be wasting time and money by selecting "All Countries".
Step 2: Create Ad Group
- Do's & Don'ts!
- choose unrelated keywords and don't assume that the most popular keywords are
always the best choice.
- Choose tightly and closely related
keywords. Think about what people would search for. Use keyword tools
that will help you find things you never thought of which are related to
add -free (negative free) as one of your keywords. Why? Your ad will
not appear when someone types FREE in his keywords. Remember, you are
looking for people who are SERIOUS and not freebie seekers.
Use phrase matching.
If one of your keywords is make
money, then bid
on it 3 different ways! Use the "phrase
matching" and for every keyword.
Here's an example of
"phrase matching" using the keyword make money.
make money, "make money" and [make money]
When you bid on make money
with no punctuation, your ad will show up every time the
word "make" or "money" is searched.
When you bid on "make
money" with punctuation, your ad will show up anytime somebody types in
"make money" combined with anything else. and the word
"make money" should appear in that order. For example, someone types make
money at home, make money online, your ad
will show up.
When you bid on [make money]
in brackets, this means they have to type make money in that order
EXACTLY as you put it in the brackets with NO other words. The bracketed version will
usually have the highest click thru rate with the
one in quotes the second highest and the one without quotes the least
Google will ask for your
Bid on the Keywords or "Cost per Click".
Google will recommend
a High amount - DO NOT ACCEPT THIS!
- accept Google's recommended Bid amount!
- aim for 3rd or 4th position
with your Bid. You'll find you can bid MUCH lower than Google's
recommendation to obtain the 3rd or 4th position.
Step 3: Specify Daily
Budget - Do's & Don'ts!
- Accept Google's Suggested Bid
Specify YOUR OWN Bid Price - normally MUCH, MUCH lower than what Google is
In Step #3, Google will ask you
to specify a daily budget and will automatically "suggest" a bid price
for you. Most people are shocked because they assume that is the
minimum bid price. Actually, this is suggesting the MAXIMUM bid amount.
This is going to make you the #1 position at all times and you don't want to
your Daily Budget Too High.
When determining your daily
budget, don't spend all your money in one day! Determine your maximum
amount that you want to spend daily and stick to it!
Getting Maximum Results
Use Negative Keywords, and "phrase matching" and [phrase matching].
- free, make money, "make money",
Use closely related keywords.
make money now
make money on computer
make money from your web site
make lots of money
make a lot of money
"make money now"
"make money on computer"
"make money from your web site"
"make lots of money"
"make a lot of money"
[make money now]
[make money on computer]
[make money from your web site]
[make lots of money]
[make a lot of money] ..... etc
Bid conservatively and win
high Click Thru Rates NOT high bids.
every campaign and sign up conversion rate.
6. Delete non
converting keywords and cut your ad cost by 50% or more!
Remember, be patient. You will need a
lot of PRACTICE to create a good and productive Adwords campaign. Practice creating good
headlines, good ads, and in finding the right keywords for your business.
Then, TEST...TEST...TEST.... Once you master this form of promotion, you will
see amazing results!